Quest for the Key – Part 2

Illustration for BMA video

Illustration for BMA video

This is a continuation from a previous post. I was tasked to design the look and feel of the Gold Key awards for the Business Marketing Association of Colorado. You can view that post here for more context. I created the online components for the web and email. Now the ceremony for the Gold Key Awards is fast approaching. The PowerPoint presentation, the awards program and some short videos were the deliverables for this phase of the project. Additionally the date of the awards falls on the openning of the new Avengers movie and free comic book day.

The PowerPoint presentation was just a template that carried the theme I had developed. The awards program is a 72 page book that needed to be completed and printed prior to the event. The big question was the videos. In a few weeks what can we create that carries the theme and entertains three hundred marketing people. With our current workload, it didn’t look like these videos would happen.

Gold Key Awards Ceremony

Gold Key Awards Ceremony

Thankfully One Floor Up, a local video production company stepped up. My manager Jason Johnson and I met with Jon Flacke and Rachel Farha from One Floor Up. Here we discussed the narrative. We chose villains that would resonate with the audience. Foes that all those in the audience have faced, like “Scope Creep”, “Design by Committee “and “Very Short Timeline”. The emcee for the awards ceremony was Reggie Rivers former running back with the Denver Broncos, we added him to the storyline, As well as the BMA Executive Director who managed this project.
Illustrations for the video
We have the three villains and three teams in our story. A freelancer team, a corporate team and a small hipster design team. One Floor Up put together a storyboard and I would illustrate two of the three teams in graphic novel style. This gave me the opportunity to tie in the visual elements that I already created. I added to the storyline a little to give One Floor Up more material to work with. I changed the character “Very Short Timeline” to “Aggressive Timeline” to read quicker and so that I wouldn’t need to show the scale of the character in the illustrations. One Floor Up changed “Design by Committee” into a endless decision maze in the storyboard to add some interest to the narrative.

I needed to complete my set of illustrations first to set the tone and style of the work that One Floor Up needed to create. Each panel of the graphic story needed to have foreground and background elements to give the video team something to add parallax or motion to give it some life. One Floor Up had provided the narrator copy, I wrote the individual character copy to further enhance the story.

One Floor Up took my Photoshop files and added to them. They added nice visual interest to the graphic panels, and their team added voices to the characters, which was not initially scoped in our discussions. The videos turned out great and were well received by the audience. I overheard people in the parking lot still talking about the villains in the video. I think we really raised the bar for next year.

This is the first video that was presented that evening.

Here is the second video.

As One Floor Up did the artwork for the third video, I will link to it here.
Thank you One Floor Up for taking my concept and illustrations and turning them into something stellar.

Update: This Project received a 2016 Gold Hermes Creative Award and 2016 Gold Key Award from the Business Marketing Association of Colorado.