Creative Design for BMA Call for Entries
I am on a creative team that recently won a series of accolades from the Colorado chapter of the Business Marketing Association (BMA). One of the honors or responsibilities that comes from winning a number of these Gold Key Awards is to design the call for entries campaign for the following year.
We proposed a number of initial concepts for the Gold Key Awards that ranged from visuals from video games to technical illustrations that tie into the thought and work that go into marketing. The theme that was chosen was “Quest for the Key”. My concept was more illustrative, making the “Quest for the Key” a graphic novel. I used brighter colors and many of the elements that are used in comic books. This was the concept they chose.
The concept started around a single dynamic image but I wanted to build a narrative that would hopefully add engagement to this campaign. These graphics are used in email communications, banner ads, a direct mail piece, PowerPoint presentation and a program guide. Jason Levy helped with the “Quest for the Key” wordmark, and Jason Johnson Art Directed the postcard.
Update: This Project received a 2016 Gold Hermes Creative Award and 2016 Gold Key Award from the Business Marketing Association of Colorado.
Three autonomous “mules” carrying relief supplies have just made the arduous journey over a rugged mountain pass. The final leg of this excursion taking the caravan from frozen tundra to snowy plains.
These depictions draw from a number of inspirations. The advances of robotics by companies like Boston Dynamics to create machines that go beyond bio-mimicry. Unconsciously I have also drew some inspiration from Swedish Illustrator Simon Stålenhag.
Geometry composited over the photograph in LightWave.
Model of the Robot created in LightWave and Scuptris.
Aero Electric Aircraft Corporation (AEAC) is developing a solar-electric, training aircraft. Presently they are testing systems and components in a single seat prototype. To better market and gain investment in the program, they asked me to illustrate the two seat version which will be much closer to the final design. They provided me with orthographic drawings and some additional details. I build the model and textured in Lightwave and composited the 3-d model into some photographs to illustrate the concept. This artwork is used on their website and posters for events. Learn more about AEAC by clicking here.
Three craft systematically search a distant world. One of many planets that have been examined in their relentless quest. A quest that has been ongoing for thousands of years, spanning numerous solar systems. What do they seek? Will their search bring them to Earth?
The background is created in sketchbook pro for iPad. The foreground elements are created using Sculptris and Lightwave. LensFlare HD for iPad provided some of the final effects.
Watch the time lapse video below to see how I put this image together.
The Seekers – Concept Art by Ray Cassel from Raymond Cassel on Vimeo.
Landscape Arch has the longest span of all the arches in Arches National Park. According to the National Park Service, Landscape Arch has a span of 306 feet. Only three arches in China have a longer span. I purposely left out the vegitation to give this scene a unearthly feel. Drawn on the iPad using the Sketchbook Pro app. Below is the timelapse video of the artwork.
Landscape Arch by Ray Cassel from Raymond Cassel on Vimeo.
Concept Art created on the iPad
This illustration was partially inspired by the city streets of Taipei. I wanted to convey the idea of a urban environment that has both elements of order and chaos. A sense of the future in a familiar place. Drawn on the iPad using the Sketchbook Pro app. Below is a timelapse recording as I created this illustration. As you watch the video, you’ll notice that I create layer of guidelines for the one point perspective in this scene.
Concept Art – Vertical City from Raymond Cassel on Vimeo.
Meeting between a steam-powered, walking, Victorian house and a lighter-than-air ship at dawn. Is this an epic clash between two foes or a meeting between two powerful generals? I’ll let you decide. Drawn from a blank canvas on the iPad using the Sketchbook Pro app and the Connect stylus. Lensflare added using Lensflare HD for iPad. Check out the time-lapse video of this illustration below.
Rendezvous At Dawn By ray Cassel from Raymond Cassel on Vimeo.