The Javelin, the flagship product by Aviation Technology Group, Inc., had to have collateral that was reflective of the unique nature of the personal jet. Each piece had to stand on its own and also integrate into a package. The result was a pocket folder with pockets for brochures, a slit to hold the DVD sleeve, business card slot and saddle-stitched insert. The collateral also included a twelve page saddle-stitched brochure for the aircraft. The trifold brochure is a direct mail piece that folds out into a small poster to further create excitement about the product. A single sheet flyer completes the package.